Priority: Text, Facebook, Google, Email. Yeah, I said it!

Facebook® has the advantage over Google® now, as it is natively focused on people and not information, and why Facebook® advertising has become key to those seeking to gain sales advantage by connecting with people AND information. AND why email is a needed channel but is now “Internet legacy” just like the newspapers became. And why texting is the most important of all.

AND THIS IS WHY THIS IS TRUE:

Google® was a search platform intended to connect people to information. It is still that, but it has evolved to a platform to connect people to information AND ecommerce.

Facebook® was a social platform intended to connect people to people. It is still that, but it has evolved to a platform to connect people to people and people to information AND ecommerce.

email was a 1:1 and 1:many comms platform intended to connect people to people and included information. It is still that, but it has become antiquated and relegated to a bloated, over-used, and often ineffective channel that connects people to absolutely nothing they really pay attention to.

Texting was a 1:1 comms platform intended to connect people to people in close to real-time. It is still that, but it has evolved to a platform to connect people to people and people to information AND involve actions that lead to commerce. Did I mention real-time?

This is why texting and Facebook® are the most important to your advertising. In fact, the order of priority is: Texting, Facebook®, Google®, and email.

This is ALSO why texting has the advantage over ALL THREE, gaining the people, info, and action together from the sales funnel. In real time.

Can’t beat that! 🙂

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