The Problem You Face

There is WAY too much BULL IN THE CLICK! Far too many automotive dealers rely on “click reports” from “click vendors” about “website traffic” without fully considering how that translates to floor traffic. People still buy cars, not clicks. Are you wasting money?

“Click Vendors” sell clicks, upon clicks, that may—or may not—produce floor traffic. From SEO to Pay-Per-Click (PPC, aka SEM), to social media campaigns, click vendors talk about producing click “conversions” as if clicks were a true floor traffic opportunity—and they are NOT!  Every type of consumer is online searching for vehicles now: from researchers, to shoppers, tobuyers, all clicking everywhere there are cars advertised. And NOT all clicks are, in fact, human. Or even in your PMA. 

The BullCutter^® Solution

What does BullCutter^® DO about all that? We provide The BullCutter^® Report! Using our nearly 20 years’ experience, we determine which of your digital advertising is, or is not, producing the most measurable floor traffic—and then what YOU are paying for that traffic. First, we analyze your store’s website, social media, CRM, leads, calls, DMS, sales, and your floor traffic. And then our BullCutter® Report tells you what we found, both good and bad—and gives you our best recommendations to change your online spending to get your store the most floor traffic per dollar.

BullCutter^® Can Also Help Your Floor Team and BDC.  BullCutter® has sales and phone training taken from retail experience. We have trained retail sales staff on process and phone, and also trained and installed—or helped install—BDCs in dealerships since 2007. We can help you in these areas, as well!