Yes, I’m “attacking the clicks” again: Because Clicks Don’t Buy Cars–HUMANS Do!™ The is no competitive advantage to clicks, only to vehicle sales. And clicks just keep on being some asinine and sales-distracting measurement. You have to dig DEEPER to get your competitive advantage. Examples: I just had a dealer client with 4,000 clicks from website visitors who had never visited before–maybe sounds good, right? And the “click vendor” involved
Tag Archives: Advertising Digital click fraud dealership automotive
Sales “match-back” reports, without solid web traffic to support them, are definitely bogus. Essentially, sales “match-back” ALONE WITHOUT ACCOUNTABILITY CHECKS are just fake “math-back”. How? Using a non-vendor-specific hypothetical example (thank my lawyer for that phrasing) of a disreputable email vendor’s program that emails something like 125-150k “in-market” shoppers. The sales match-back report shows 22 sales…and the story is that the emails “touched” these sales, and even if you only
First, let’s just look at the size of the problem for the marketplace, then examine the situation for dealers. Online Ad fraud will cost companies an estimated $16 billion this year. Dealerships are not exempt from this problem. For dealerships, click fraud via click robots (called “bots”) can be the first thing to identify: Does your traffic look and shop like humans, or does it appear to provide fake click