General Managers: Do you realize that modern “Ad Car” is your website? And not just the “Digital Front Door” people talk about? The website, like the old ad cars, is supposed to generate calls, leads, and lead to visits to your showroom. It most likely doesn’t do that very well. At all. Instead, it drives sales opportunities away like your worst green pea salesperson. And it never sleeps–unluckily for you–doing
Do you have a CRM? Most stores do now, but did you know that, on average, many major CRMs only see usage of 25% in a store? Let that number sit there for a minute: You pay 100% of the bill ever month, but your store most likely uses . . . only 25%. Without usage, your C.R.M. has become an expensive D.U.D.! How does this happen? Your salespeople and
General Managers: Most of you don’t use your CRM to help manage your sales floor because you didn’t use one when you sold cars. You know that you have your ways, and they work how they work, but if I told you that you can make more money, save time, and have higher CSI by learning just FIVE easy things about your CRM–about ANY CRM you have–would you take that
1) They get the online shoppers from leads and calls into the store with phone, email, AND text; they answer the shoppers’ questions but still build urgency and make appointments. 2) They are great on the phone and texting and depend on it for success; they know that email is best as merely a strong, personalized riff on a template and that it faces many hurdles (SPAM, attention, etc.) to