General Managers: Most of you don’t use your CRM to help manage your sales floor because you didn’t use one when you sold cars. You know that you have your ways, and they work how they work, but if I told you that you can make more money, save time, and have higher CSI by learning just FIVE easy things about your CRM–about ANY CRM you have–would you take that
1) They get the online shoppers from leads and calls into the store with phone, email, AND text; they answer the shoppers’ questions but still build urgency and make appointments. 2) They are great on the phone and texting and depend on it for success; they know that email is best as merely a strong, personalized riff on a template and that it faces many hurdles (SPAM, attention, etc.) to