AN UNKNOWN LEAD VENDOR CONVERSATION THAT MAY HAVE OCCURRED A DECADE OR SO AGO IN THE CAR BUSINESS . . . Mike: “Hey, Jimmy, I gotta’ GREAT idea to make crazy money on the few real leads we have for dealers while charging them even more money. Before we starve.” Jimmy: “I’m sure it’s crazy, Mike, but shoot! I’m hungry.” Mike: “You know we’re trying to sell our leads to
Tag Archives: advertising
OEM “co-op” digital advertising programs can far too often be a useless “Participation Trophy” that isn’t “free” because the OEM reimburses you–No: YOU Still Pay The Bill For Them by losing competitive sales. Especially in geos with lots of stores from the same OEMs, digital co-op programs can too easily render NO or little useful competitive advantage. Or even drag you backwards in sales. What?? Yes. Lemme ‘splain: If you are one