For a first sense of this hard truth, consider your dealership’s website: Did you know that your website vendor, especially your OEM-approved website vendor (and other vendors), most likely allows tracking “pixels” (scripting) from 3rd party data companies? That track your visitors? “So what?” you think: “What can they do with an IP address?” A lot, it turns out. If you’ve been watching the news about Facebook’s data issues, it
